Birmingham’s 0121 Legacy project — a book and mini-series celebrating the city’s musical heritage — is more than a cultural archive; it’s a blueprint for how regional scenes can create national and international waves. In this session, Punch Records’ founder Ammo Talwar MBE shows why independents outside London must champion their own communities, and how doing so can drive recognition, opportunity and growth. From building networks that amplify local voices to creating platforms with global reach, Ammo will share lessons that rightsholders across the UK can apply to strengthen their own ecosystems and ensure regional scenes thrive on their own terms.